10.40 – 11.20 – Coffee and Networking Break
STREAM 2: PRODUCTS AND SERVICES
Rapidly evolving technologies have presented a host of new opportunities to entice and delight online shoppers! How should best in class retailers be presenting products to make powerful customer connections that generate an emotional response and call to purchase? How can retailers source better and expand product ranges while managing costs? In this track we’ll examine how the best procure, manage, present, sell and exploit new products – for brand, profit and growth.
Opening Keynote Address
Future Ball Gazing: Lessons from a Fashionista, Understanding the Relationship Between Fashion and Technology
David Lindsay, Senior Vice President – Technology, Farfetch.com
Sponsor Session: Apptus
The Next Phase of Retail Revolution – Data driven, personalised customer experiences
Computers can analyse data faster than humans and accurately predict what products and content are most relevant to a site visitor. Using automated systems to deliver relevant and personalised content is another step on the evolutionary ladder, GO Outdoors will describe their journey and results.
Jon Asbury, Multichannel Director, GO Outdoors Ltd
Merchandising for the Tech-Savvy, Modern Shopper
Driving a seamless customer experience across customer touch points is an absolute imperative for retailers hoping to win business from the ‘on the go’ consumer. Getting to grips with the omnichannel journey, and the impact of merchandising is key to defining metrics for success.
|13.00 – 14.00 – Lunch and Networking Break|
Walking Your Customer Through Their Online Shopping Journey
Reaching audiences needs to become smarter to cut through the other clutter fighting for attention. Understanding the series of interactions customers have with brands are helping retailers to reap significant benefits. Why is it necessary for retailers to manage the entire customer experience? How can journey mapping increase loyalty, ROI and customer satisfaction?
|15.15 – 15.55 – Coffee and Networking Break|
Sponsor Session: Klarna
Checkout and the Conversion Conundrum, Isn’t it About Time Things Change!
Jonathan Sheard, Head of Enterprise Sales, Klarna UK
Closing Keynote Address: Connecting with Tomorrow’s Customers
We live in a world where the consumer is “always on”. With almost 90% of young adults in the UK now owning a smartphone, retailers are experiencing a significant shift in the way consumers connect with their brand. This keynote focuses on five big trends currently influencing this digital shift and explores the unprecedented opportunity for retailers to engage with their customers. However, with this new opportunity comes a unique challenge; the path to purchase has become ever so complex, and capturing people’s attention requires a new and innovative approach. How can we ensure we stop marketing at people and start connecting with them?
|17.00 PM – FREE exhibitions & Conference closes|
|17.00 to 20.00 PM – Post conference cocktail party|