Who and Why
This is our 10th Annual Conference and a ‘decadian’ theme drives our look at the fundamentals of multichannel retail, above and beyond the annual twitches, responses and hype of trends. In our fast-changing industry every twitch, innovation and new opportunity is hailed as a trend, but with the benefit of a decadian view we can assess the longer term directions and currents.
For 2015 we are going to look at the fundamentals within multichannel – the customer, the product and the order: these three elements define multichannel eCommerce. We will also consider these through decadian lenses: what has stood the test of time or not? How do we balance harvesting returns in the short term with building value in the long term? Put simply, how do we move from the ‘transaction’ to the ‘customer’ and then to sustained value?
At IRC2015 we will draw heavily upon the experience of decadian speakers – those peers who were senior achievers in our industry a decade ago and who still inspire and deliver today.
As usual, the approach at IRC is to reflect the board-level conversation in multichannel retail, and work across silos and role-types to understand how we connect commercially with the connected customer. Our appreciation of ‘RetailCraft’ - the way business is conducted pragmatically, at scale, at profit – underpins the selection of speakers and topics. Our unashamed focus on the UK and European Top500 multichannel retailers (as researched by InternetRetailing) draws both speakers and delegates from the leading companies and the interactive and networking-rich formats offering the usual excellent opportunities to mix with and learn from peers.