Workshops are FREE to attend for both Conference Delegates and Exhibition Only Visitors.

Please register your interest by ticking the workshop boxes on the online registration form
when you register for the event.

     
TIME: 14.00
     
 
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WORKSHOP 6
Top 5 Strategies for Optimising Omnichannel Personalisation

     
   

Many retailers have adopted personalisation as a way to improve their customers’ experience and increase revenues. Yet once implemented, personalisation presents further opportunities to drive significant additional results and elevate the customer experience across both online and offline channels.

Utilising real-life customer examples, this workshop explores the top 5 strategies retailers can execute to maximise revenue and profits through omnichannel personalisation.

From automating algorithmic decision-making through machine learning; to accessing and leveraging a 360o view of your customers; to incorporating learnings from in-store behaviour into the online experience, each of the five strategies covered will provide actionable takeaways and tips to create a superior customer experience while increasing your bottom line.

 

   
     
     
   
     
 
     
 
     
 


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Internet Retailing Events Ltd, Part of the Clarion Events Group , 2nd Floor, 52-54 Gracechurch Street, London