Workshop 1: 11.20AM
MIRAKL / Galeries Lafayette
Launch your marketplace to expand your online business.
Learn why and how from Galeries Lafayette.
|SynopsisCreated at the end of the nineteenth century, Galeries Lafayette is a major department store, symbol of the art of French living, with a mission of “making the beautiful and the good accessible to all”. In this workshop, Internet and E-commerce Director Franck Zayan will tell us more about Galeries Lafayette’s decision to launch its marketplace to create a real “online concession” business.
Franck Zayan will explain why the launch of a marketplace directly fits into Galeries Lafayatte’s omnichannel approach to serving their clients with the most complete shopping experience. He will talk about the meticulous selection of retailers allowed to sell their products directly on Galerieslafayette.com and how this innovation that followed a complete platform change was made possible.
Following Franck Zayan’s presentation, Adrien Nussenbaum, Co-founder and Head of Sales of Mirakl, will briefly talk about how online marketplaces can help retailers achieve online profitable growth. Adrien will also explain how Mirakl’s marketplace solution was built to provide its customers with all best practice functionalities and total flexibility such as in the Galeries Lafayette context where Mirakl is notably coupled to Hybris and Endeca.
Who should attend:
Retailers?looking to start an online business or wishing to expand their multichannel ativity,?media publishers, service providers, B2B?markets looking to drive more online revenues from their brand, audience and customers.
About Galeries Lafayette
Created at the end of the nineteenth century, Galeries Lafayette, 100% owned by Groupe Galeries Lafayette, is a major department store, symbol of the art of French living, with a mission of “making the beautiful and the good accessible to all”. With network of 62 stores, including 59 in France located in the biggest cities, Galeries Lafayette is now deploying internationally. With a fast-developing e-commerce website, Galeries Lafayette is also massively investing in an omni-channel approach to serving their clients.
Founded in 2011 by Philippe Corrot and Adrien Nussenbaum, the two former creators and directors of the marketplace activity of Fnac, Mirakl was born of the conviction that Marketplaces are the best response to the challenges of growth and profitability of the e-commerce sector. Mirakl helps multi-channel retailers, service providers and media in their marketplace project by proposing its solution Mirakl Marketplace Platform?, the best technical platform on the market and the only one designed in operational conditions. Modular and adaptable, it is compatible with all existing e-commerce solutions. Mirakl was the winner of E-commerce Awards 2012 in the category “New Services” and recently published the book “Marketplace: the future of e-commerce” available on www.mirakl.com.