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TIME: 11.20
Mobile Faux-Pas That Hurt Your Conversion Rate [B2C and B2B sites]


Sometimes even the simplest element can confuse users and impact conversion. A great mobile experience is one where friction caused by poor UX has been exterminated from the user journey, especially within the checkout experience. Now that mobile has become a basic customer expectation, in both B2C and B2B, brands need to be diligent in removing UX errors to ensure sales and return visits. Our speakers will provide examples of typical UX obstacles for B2C and B2B sites, and how to fix them. During this workshop our UX experts will walk delegates through common UX mistakes and touch on the principles of great UX that can be used to deliver high-performing mobile experiences.

Carin van Vuuren, Chief Marketing Officer, Usablenet


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This event is owned by:

Internet Retailing Events Ltd, Part of the Clarion Events Group , 2nd Floor, 52-54 Gracechurch Street, London